1. Audience to Revenue Gap Analysis
Understanding Where Demand Leaks
Before anything is built, we analyze the last 30 days of your activity to understand how attention currently flows—and where it breaks. We look at engagement quality, inbound interest, and behavioral signals to identify where people want to buy but can’t. This creates a clear picture of the gap between audience intent and actual revenue.
Analyzing Your Path to Purchase
Attention alone doesn’t pay—conversion paths do. We review how people move from content to action, including links, DMs, opt-ins, and checkout flow. By mapping each step, we uncover friction points that prevent interested followers from becoming paying customers.
Estimating the Revenue Opportunity
Great content not only needs to be engaging, but also optimized for search engines. We craft content that ranks, using SEO best practices such as keyword research, meta optimization, and strategic internal linking. This helps your brand improve its online visibility, drive organic traffic, and establish authority in your industry, all while providing valuable information to your audience.
Defining the Infrastructure Priorities
The audit concludes with a clear action map. We outline which systems matter most—product structure, funnels, email, or operations—and what should be built first to capture demand efficiently. This ensures effort is focused where it creates the highest leverage, not wasted on unnecessary complexity.
